YUDU Blog Resources

In an earlier post, we spoke about the benefits of selling digital textbooks direct to your customers. A critical element in that strategy is using an app as the mechanism for selling and delivering your content.

In 1667, English gardener William Lucas published and distributed the first mail order catalogue. Since then, catalogues have remained one of the most valuable sales tools for your business. After centuries of success in print, the ingenuity of even the most creative marketing professional has been ...

Digital Catalogue Design Matters Your digital catalogue design has a direct influence on your sales success. Follow these simple design tips to better convert product interest into paying customers.

Overview From the moment the first catalogue went digital, there has been long-standing debate over printed catalogues versus digital catalogues and which is better.

A well-designed prospectus is perhaps the number one tool to attract new student applications for universities, colleges, and high schools. It has the power to engage, inform, and persuade future students that your educational institution is the right place for them.

The switch to online catalogues has been underway for several years - the pandemic has accelerated the change.

Finding new and innovative ways to increase the reach of your digital magazine will help drive subscriptions and revenue. From tried and tested strategies to experimental approaches, we’ve put together an extensive list of ideas you can use to expand your magazines audience.

When you have a product, especially a digital one, you want to be able to sell it everywhere. Online marketplaces or resellers - where your textbooks display alongside competitors - are an important sales channel. They often benefit from greater reach, helping to drive digital textbook sales.

With the arrival of London Book Fair 2022, it's an ideal time to reflect on the evolution of textbook usage over the past 12-24 months. Specifically, how YUDU textbook technology was used during the pandemic; and how digital textbooks became the main driver in Irelands digital transformation in ...

The Cornavirus pandemic has devastated the print publishing world. We explore the continuing trends that have seen many traditional print publishers turn to digital in a bid to survive. The pandemic has had a disastrous impact to all facets of life in the UK. We’ve all felt the impacts, from ...

Your team has spent a fortune on beautiful layouts and photographers. The printers have (rightly) up-sold you on that stunning uncoated stock for your latest magazine edition. But I’m sorry to tell you, you’ve missed a bit.

Building an audience for your digital magazine is a challenging and time-consuming pursuit. Taking that audience interest and converting it to paid subscriptions, harder still. It requires significant resource investment - both human and financial - in marketing strategies that on the surface can ...

Your digital catalogue is one of your most important sales tools. How you design it will have a huge influence on your ability to convert interested parties into paying customers.

As the festive period fast approaches, many of you will be working hard to put the finishing touches to your Christmas catalogue. Adding new seasonal products, checking prices, and optimising your product copy, all for the express purpose of driving sales.

In today's digital age, a well-designed and high-performing digital catalogue is essential for your business to showcase their products and attract customers. A dynamic and user-friendly digital catalogue can significantly impact your customer engagement, increase sales, and build brand loyalty.

Designing a digital catalogue experience to actively engage your readers is a clear pathway to sales success. Unfortunately, it’s a task that is increasingly difficult.

Choosing the right publishing software for your digital catalogue can be a tricky decision. With an ever expanding list of providers and features, what should marketers focus on to make the right decision?

Moving from print into the digital textbook space creates the opportunity for you to enhance your content with interactive elements.

Preparing for Christmas seems to get earlier and earlier each year. The cost of living crisis is putting pressure on your sales and marketing teams to squeeze the most out of any products and tools available to them to increase the bottom line. One tool to really help drive sales are digital ...