Starting 17th February 2024, the European Digital Services Act (DSA) came into effect to enforce stricter compliance measures for organisations offering apps in the European Union (EU). One key requirement is for app developers and publishers to register their trader status with major app stores like Apple, Google, and Microsoft. Non-compliance could result in your app being removed or limited in these stores across the EU.
As we move into 2025, if your organisation has an app available in EU regions, here’s what you need to know and how to act now to protect your app’s availability.
What Is the European Digital Services Act?
The DSA aims to create a safer digital space by holding online services accountable for their content and practices. It applies to digital platforms, including app stores, and ensures that businesses operating within the EU adhere to strict transparency and accountability requirements.
For app developers, one major implication is the need to register as a verified trader on app store platforms. This process ensures your organisation’s legitimacy and compliance with the DSA’s requirements.
Why Compliance Matters
Failure to register your trader status could have significant consequences, especially as the major app store providers plan for stricter measures for 2025:
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App Removal: Apple has already announced that apps without registered trader status will be removed from the App Store in EU regions starting 17th February 2025.
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Visibility Limitations: Google and Microsoft are also enforcing compliance, which may result in limited discoverability or functionality for non-compliant apps.
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Business Impact: Losing access to millions of potential users in the EU could harm your organisation’s reputation and revenue.
How to Register Your Trader Status
The good news is that registering your trader status is a straightforward process. Here’s how to do it for each platform:
1. Apple App Store
Apple requires developers to verify their trader status via their Developer Account.
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Log in to your Apple Developer Account.
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Follow the instructions to update your organisation’s details and complete the trader registration.
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Submit any necessary documentation for verification.
Find out more here: https://developer.apple.com/help/app-store-connect/manage-compliance-information/manage-european-union-digital-services-act-trader-requirements/
2. Google Play Store
Google also mandates trader registration through the Google Play Console.
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Access your Google Play Console.
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Navigate to the “Business Information” section and provide the required details.
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Ensure all information aligns with EU regulations.
Find out more here: https://support.google.com/googleplay/android-developer/answer/14177239
3. Microsoft Store
Microsoft’s process involves updating your organisation’s information through the Partner Center.
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Log in to the Microsoft Partner Center.
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Complete the trader status form under “Account Settings.”
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Submit the required verification documents.
Find our more here: https://learn.microsoft.com/en-us/windows/apps/publish/store-business-verification-reqs
Deadlines to Note
While all app stores have compliance requirements, Apple’s deadline is the most pressing. By 17th February 2025, apps that have not registered their trader status will be removed from the App Store in EU regions. Google and Microsoft are also expected to enforce similar deadlines, so acting promptly is crucial.
Benefits of Early Compliance
Taking action now ensures:
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Continued Availability: Keep your app live and accessible to users across the EU.
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Reputation Management: Demonstrate your commitment to transparency and regulatory compliance.
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Peace of Mind: Avoid last-minute scrambles and potential disruptions to your app’s operations.
Get Started Today
To make this process easier, we’ve provided direct links to each platform’s registration pages:
Conclusion
The European Digital Services Act marks a significant shift in the regulatory landscape for digital platforms. By registering your trader status, you not only comply with the law but also safeguard your app’s future in the EU market.
Don’t wait until it’s too late. Take action today to ensure your app remains available and compliant. If you have questions or need further guidance, feel free to reach out to our team for assistance.
