From subscription-management and HTML5 interactivity to multicasting, YUDU platforms deliver cutting-edge content-delivery and communication functionality
SmartCat catalog software allows catalog publishers to augment print and PDF catalogs with interactive functions for online retailing.
So what are the features included under the “SmartCat” umbrella?
Automatic SKU hyperlinking: Allowing catalog publishers, through a CSV file, to automatically link up every product SKU within the catalog with the associated page of that product on their e-commerce site or trigger product details in a pop up window, with proven statistics of improved conversion and basket size.
In-catalog shopping cart: The in-catalog shopping cart allows the customer to add products to the cart directly from the interactive catalog, making the experience quicker and easier. Order taking for customers is made simple with an optional email ordering feature. Note that this particular feature is exclusive to our PageTiler platform.
Product overlays pop-ups: Product overlays allow you to display more information about a product through a tooltip-like pop-up that the customer can trigger through a button or mouse-over. Product descriptions, stock information and similar information can be displayed through these pop-ups, giving you extra real-estate to describe your product's availability.
Enhanced interactivity: Using our HTML5 interactivity module, you can create elaborate interactivity functionality to offer customers a more in-depth look at your products. This can range from color-swatches to 360 degree views. If you do not possess this knowledge, our creative services team has extensive experience creating such assets and can provide this service.
A full-range of analytics options to ensure that you've always got accurate data no matter the platform you're using
Our internal analytics package
YUDU Publisher, our content-delivery platform, can provide all users with an extremely granular level of analytical detail on who is accessing both their app and browser-based content.
The type of data can range from average-level dwell times per-page to macro-level like unique visitors. Making it a particularly valuable tool for magazine publishers looking to leverage dependable data when selling advertizing space.
Other analytics package integrations
The YUDU Publisher platform also provides functionality to integrate with other widely used platforms - reducing the disruption to internal workflows, these are chiefly:
Google Analytics (PageTiler/HTML).
Our overlay tools give you the ability to upload high-definition video and audio content and embed them within a document.
Alternatively our production team can create video and audio libraries within the app, segregating them the documents entirely.
We support a range of API integrations, particularly in the magazine and training space, and our internal development team can build alternative integrations.
Over the years we have built up an impressive list of supported APIs, primarily fulfilment houses as well as Scorm and Experience, the two most widely used Learning Management System APIs.
The User-Tracking System (UTS) module allows you to select and monitor particular kinds of activity within your application.
Assets, hidden or visible are created for particular aspects of behavior you want to monitor. This data is then fed back to a YUDU data collection platform. You can use the UTS to do a wide variety of things, for example, to trigger a prompt at the end of a document that asks the reader whether they have finished reading it. If the user is using login credentials, this means the data is reflected against those particular credentials within the back-end.
The HTML5 Embedding module empowers you to create interactive/animated HTML5 assets and embed them within your publications using YUDU Publisher's overlay editing tools.
The scalability of HTML5 means you can create everything from animations to interactive games and embed them seamlessly within the publications you have uploaded to your app.
YUDU technology allows readers to create notes, highlights and other forms of on-page interactivity using the toolbar.
Our User Note Synchronization module makes sure these notes and highlights are synchronized to the cloud, provided the user is logged to the app before making them, so he can return to notes he made with a tablet on his smartphone. This is especially useful for publishers of textbooks and training providers.
The Subscription Management Module is a powerful permissions management system that allows you to create hierarchical, time-based access rules to publications.
This means you can monetize and sell the content you have published to the app in whatever way you see fit, with a variety of subscription models if you're a magazine publisher, or a variety of bundles if you're a book publisher. The system also allows companies using our corporate apps to gate off access of particular kinds of content to particular user groups, corresponding to say, department or seniority.