Digital brochures are more than just static replicas of print materials - they’re powerful marketing assets that, when used well, can drive brand visibility, leads, and engagement across the digital landscape. Here are 50 actionable ways to expand the reach of your digital brochure and get it in front of the right eyes:
Website & SEO Integration
1 | Embed it on your homepage
Place it prominently to showcase featured products, services, or seasonal campaigns.
2 | Add it to a dedicated resources or downloads page
Group your brochure with whitepapers, spec sheets, and case studies for high-value access.
3 | Create an SEO-optimised landing page
Write copy around the brochure’s key themes to improve organic search visibility.
4 | Use schema markup
Add structured data to your digital brochure to enhance search engine indexing and enable rich results. Of course, this is only applicable to those creating a digitally native brochure using HTML.
5 | Link to it from relevant blog posts
Drive traffic to your brochure from supporting content pieces on your company blog. This could be a post on a specific product in the brochure, or even a simple feature on the 'New Brochure Release'.
6 | Add a banner to your website linking to it
Place a graphic or call-out banner site-wide or on high-traffic pages.
7 | Create a pop-up or slide-in that promotes it
Use timed or exit-intent pop-ups to feature your digital brochure as a way to drive downloads or views.
8 | Add it to your website's 404 page
Turn dead ends into opportunities by suggesting your brochure as a helpful guide.
9 | Use your digital brochure’s custom domain
A dedicated, branded URL improves trust and shareability.
10 | Submit your page to search engines manually
Ensure Google and Bing are indexing your brochure-hosting page properly - you can do this by going to Google Search Console and Bing Webmaster Tools.
Social Media Promotion
11 | Post teaser content with a link
Share highlights, imagery, or a short video of the brochure's best pages.
12 | Pin it to the top of your social profiles
Keep it visible on Twitter/X, Facebook, and LinkedIn profiles.
13 | Share it in relevant LinkedIn or Facebook groups
Tap into targeted industry communities.
14 | Use Instagram Stories with a “swipe up” link
Reach mobile users directly with visually engaging content.
15 | Create a carousel post with brochure highlights
Both Instagram and X allow you to create organic carousel posts - with multiple images - allowing you to create a dynamic and engaging post that can feature key highlights in the brochure. This feature is also available on Facebook but only as a paid advert.
16 | Use a shortened, trackable link
Track clicks via Bitly or UTM parameters to analyse performance - this is a great way to find which social channels and posting methods work best, so you can optimise your strategy.
17| Tag partners or featured brands
A simple method to increase engagement and reach is to tag the brands/products mentioned in your brochure. Giving them the opportunity to see and repost your digital brochure.
18 | Run a paid social campaign
Use audience targeting on Meta, LinkedIn, or X to reach new users - this is a simple and fast (albeit more expensive) channel for drastically increasing the reach of your digital brochure.
19 | Post it to Reddit or niche forums
In value-adding posts, link to your brochure when relevant.
20 | Host a LinkedIn Live or Instagram Live walkthrough
Go live and walk through the brochure, highlighting key sections, answering questions, and encouraging viewers to explore it afterward.
Email Marketing
21 | Feature it in your newsletter
Introduce it as new content, a seasonal update, or a curated guide to your complete newsletter audience.
22 | Send it to segmented mailing lists
If you have multiple targetted mailing lists - job role, industry, or interest etc - create targetted messaging and share your digital brochure with each of these audiences. You could even personalise your digital brochure for each audience - for example, favorable pricing for existing customers.
23 | Create a lead magnet version
Transform your digital brochure into a lead magnet in exchange for email signup on a landing page.
24 | Add it to your email signature
Drive passive traffic with every message you send by including a link to your digital brochure in your email signature.
25 | Send follow-up drip emails based on engagement
Track who clicked or opened and re-engage them with relevant messaging.
Search & Display Advertising
26 | Run Google Display ads linking to the brochure
Use eye-catching banner ads targeting relevant audiences across the vast Google Display Network.
27 | Target branded keywords with paid search
Use Google Ads Search Network to drive high-intent traffic to your brochure’s landing page.
28 | Use remarketing campaigns
If you're using remarketing across your website (and even remarketing pixels in your digital brochure) you can re-engage site visitors with ads that point them to your brochure.
29 | Promote your brochure with native ads
Use content distribution networks like Outbrain or Taboola as a way to engage with new audiences through performance advertising.
30 | A/B test different ad creatives for brochure traffic
If you're engaging in display or search advertising, make sure to experiment with different ad creatives. This form of A/B testing will help you optimise design and messaging to deliver more clicks.
Influencer, Affiliate & Partner Distribution
31 | Ask industry influencers to share it
Engage with industry influencers with offers of early access or co-branded opportunities to gain access to and activate their audiences.
32 | Distribute it through partners' newsletters
Expand your reach by engaging with partners, see if they'll promote your brochure through their own newsletter audiences with value-aligned content.
33 | Feature co-branded content from suppliers
Work with suppliers or partners to develop and promote content that links back to your digital brochure. It's an easy win, since they’re mentioned.
34 | Add it to your affiliate marketing toolkit
Give your affiliates a visual, digital asset like your brochure to support their efforts.
35 | Bundle it with an event sponsor package
Explore events that align with your business and agree on sponsorship deals to distribute or include the brochure in their promo materials.
Offline to Online Bridges
36 | Include a QR code on print materials
Print brochures, flyers, and posters should drive readers to the digital version, and include a QR code that will drive holders of the physical brochure to a digital equivalent.
37 | Use NFC-enabled cards at events
When heading to a major event, leverage NFC-enabled cards that attendees can tap to instantly download and access your digital brochure.
38 | Add it to physical product packaging
If you create and sell your own products, add a QR code (or link) to your product paging and documentation to drive customers back to your digital brochure(s).
39 | Include it in receipts or invoices (via link)
An unobtrusive way to keep customers engaged post-purchase.
40 | Add a link to business cards via a QR or shortened URL
Give new contacts immediate access to your core messaging.
Events, Sales & Internal Teams
41 | Arm your sales team with the link
Your sales team is one of your most powerful - and under-utilised - resources to amplify the reach of your digital brochure. Empower your reps to share interactive brochures in sales calls or follow-up conversations.
42 | Add it to your tradeshow app or booth display
Use tablets or screens to show the digital version in real time.
43 | Use it in webinars and virtual events
Link to the brochure in chat, or use it to support the presentation.
44 | Promote it during podcast interviews
If you attend or host your own podcast, find a way to naturally mention the link during conversations, or include calls to action in episode notes.
45 | Include it in client onboarding kits
Help new customers understand your offering from day one by sharing your digital brochure.
Platform & Format Optimisation
46 | Create a mobile-first version (like Reflowable Mode)
Ensure it looks and works perfectly on phones and tablets.
47 | Include accessibility elements to engage with your whole audience
When creating your and publishing your digital brochure, make sure to engage your entire audience by designing with accessibility in mind. By adding accessibility features like screen reader compatibility, adjustable font size and keyboard navigation you can open your brochure to those with visual or motor impairments.
48 | Translate it into multiple languages
Consider translating your digital brochure into widely used languages (English, Spanish, Chinese etc.) to reach international audiences with localised versions.
49 | Turn it into an app version for offline access
Consider creating a mobile app for your digital brochure, this will extend your reach and unlock powerful features like push notifications, offline publication access and reflowable content.
50 | Create an archive of brochures on your platform
Create a digital brochure archive and host a back catalogue so past and present issues can be discovered and indexed
Final Thoughts
Reaching more readers isn’t just about creating great content - it’s about smart, sustained promotion across multiple channels. A digital publishing platform like YUDU Publisher gives you the tools to maximise reach, track performance, and optimise based on real data.
With these 50 tactics, your brochure won’t just sit in the background - it’ll become a central piece of your content marketing strategy.
