Creating a digital brochure is a great way to showcase your products, services, or ideas, but making it interactive takes it to the next level! Here are 10 fun and effective interactive elements you can add to your digital brochure to keep your audience engaged and clicking for more.
1. Clickable Hotspots
Imagine letting your readers explore your brochure like a treasure map! Add clickable hotspots to images, icons, or text that reveal more information, pop-up windows, or links to other sections. It’s like turning your brochure into a mini adventure.
Even more beneficial, popups can significantly improve conversion when deployed effectively. Sleeknote, providers of popup building software, found daily offers in a popup drive an average conversion rate of 29.59%.
2. Embedded Videos
Why stick to just words and images when you can add videos? Whether it's a product demo, customer testimonial, or a message from the CEO, embedding video makes your brochure dynamic and gives your audience a reason to stick around.
It can also improve brand recognition, a recent marketing report from Insivia stated viewers retained 95% of a message when watching a video, compared to 10% when reading it in text.
3. Interactive Quizzes
Who doesn’t love a quiz? Add a fun, relevant quiz to your brochure to engage readers and offer personalised recommendations based on their answers. It’s a great way to make the experience more tailored and memorable.
Interactive quizzes can also be used to assess understanding of your brochure material by your audience. And by offering a prize, it's also a novel way to capture contact information from prospective buyers.
4. 360-Degree Product Views
Let your readers feel like they're holding your product in their hands by adding a 360-degree view. It’s perfect for showing off all the angles and features of your product, making your brochure feel like a virtual showroom.
360-degree views are also strongly linked with increasing buyer confidence. E-commerce statistics from Threekit suggest conversion rates for online purchase can increase by up to 250%. The President of Houzz.com - home decor and furniture online retailer - states that shoppers viewing 3D images of products are 11 times more likely to purchase than those who don't view them.
5. Animated Charts and Graphs
Numbers don’t have to be boring. Transform your statistics into animated charts and graphs that your audience can interact with. This not only makes data more digestible but also adds a wow factor to your brochure.
6. Image Galleries
A picture is worth a thousand words, and a gallery is worth even more! Include interactive image galleries that allow users to swipe through different photos, giving them a comprehensive visual experience.
7. Interactive Maps
If your brochure includes locations or geographical data, an interactive map is a must. Let your audience click on different regions to learn more about specific locations, view local services, or explore where you operate.
8. Polls and Surveys
Engage your readers by asking for their opinions! Adding a poll or survey not only drives interaction but also provides valuable feedback. Plus, it’s a great way to make your audience feel involved and heard.
9. Pop-Up Tips and Tooltips
Guide your readers through your brochure with pop-up tips or tooltips. These little nuggets of information can provide additional context, fun facts, or even highlight key features. It’s like having a virtual tour guide at your service.
10. Interactive Infographics
Infographics are a powerful way to convey complex information quickly, but making them interactive takes it up a notch. Allow readers to click on different parts of the infographic to dive deeper into specific details, making learning both fun and informative.
Final Thoughts
Your digital brochure doesn’t have to be a static, one-way communication tool. By adding these interactive elements, you can turn it into an engaging, immersive experience that keeps your audience coming back for more.
So, go ahead, get creative, and watch your engagement soar!
Blog cover photo by Karen Grigorean on Unsplash
