YUDU Blog Resources

Your team has spent a fortune on beautiful layouts and photographers. The printers have (rightly) up-sold you on that stunning uncoated stock for your latest magazine edition. But I’m sorry to tell you, you’ve missed a bit.

Building an audience for your digital magazine is a challenging and time-consuming pursuit. Taking that audience interest and converting it to paid subscriptions, harder still. It requires significant resource investment - both human and financial - in marketing strategies that on the surface can ...

Your digital catalogue is one of your most important sales tools. How you design it will have a huge influence on your ability to convert interested parties into paying customers.

As the festive period fast approaches, many of you will be working hard to put the finishing touches to your Christmas catalogue. Adding new seasonal products, checking prices, and optimising your product copy, all for the express purpose of driving sales.

In today's digital age, a well-designed and high-performing digital catalogue is essential for your business to showcase their products and attract customers. A dynamic and user-friendly digital catalogue can significantly impact your customer engagement, increase sales, and build brand loyalty.

Designing a digital catalogue experience to actively engage your readers is a clear pathway to sales success. Unfortunately, it’s a task that is increasingly difficult.

Choosing the right publishing software for your digital catalogue can be a tricky decision. With an ever expanding list of providers and features, what should marketers focus on to make the right decision?

Moving from print into the digital textbook space creates the opportunity for you to enhance your content with interactive elements.

Preparing for Christmas seems to get earlier and earlier each year. The cost of living crisis is putting pressure on your sales and marketing teams to squeeze the most out of any products and tools available to them to increase the bottom line. One tool to really help drive sales are digital ...