Your digital catalogue is one of the most powerful marketing tools to get your products in front of customers. Digital catalogues increase your brand identity and awareness, increase the perceived value of your business and reach and engage more readers.
A whopping 94% of users say they’d leave a website or ditch a catalogue if it had poor graphic design. Digital catalogue design really does matter. Here are seven useful tips and tricks for designing a digital catalogue which grabs readers’ attention and stands out from the crowd.
Customers don’t want to be inundated with a list of your products. They want to know how they’ll benefit from having one of your products in their lives.
Use text, images and engaging product descriptions to tell the story of how your offering will benefit them. Will it make their life easier, more exciting, improve the quality of their day-to-day existence? Tell your product’s story to your customer and outline all your USPs.
It’s essential to design your digital catalogue with your target audience in mind. A catalogue selling dentures would need to be directed at an elderly audience. Copy would be more formal, design more traditional, text and fonts larger and you’d prioritise ease of use.
However, a catalogue selling trainers would need to be bang on trend to suit a younger audience. Design would need to be modern and vibrant, with content crammed full of links and click-throughs to cater for the technically minded millennial.
Allow your products and services the digital advertising space they need. Ensure your layout gives enough surface area to fully showcase each product. Grant more space for your best-selling products or services. Ensure font sizes and format are accessible to all end users, you don’t want to alienate any potential purchasers.
How will your format make your customer feel? A successful digital catalogue compels customers linger as they immerse themselves in the story of your product or service.
Here’s a handy checklist of layouts your design will need;
(Fun fact – 67% of small businesses are prepared to pay up to $500 for a logo, with 18% prepared to pay up to $1000.)
It’s all about imagery, imagery, imagery. After all, 60.8% of marketers claim visuals are integral to successful marketing. Let’s consider an end-user’s perspective. Research shows people retain 65% of information three days after viewing information when it’s paired with an image. Make sure the copy and visuals featured in your digital catalogue are a match made in heaven.
Product photos will showcase your business and are an excellent sales tool. Make sure all photographs and visuals are high quality, with good lighting and are in an appropriate resolution for printing. Printers recommend 300dpi resolution as optimum for printing - the higher the resolution the better. Consider using a professional photographer to provide the best product images possible.
There are some fantastic royalty free stock image websites out there, such as Unsplash and Adobe Stock. Effective product images can increase your conversion rates by as much as 30%. Remember, poor quality photographs, visuals and graphics will only reflect badly on the integrity of your offering.
Try and use no more than three typefaces as a general rule of thumb. This will keep things cleaner and retain your readers’ attention. A consistent text layout is key and will allow your customer to find what they’re looking for, eliminating any possible distractions.
Digital catalogues enable an added bonus of interactive navigation. Customers can click on text and titles to jump to specific sections of your edition. You can do this by adding navigational hyperlinks to your headings.
Digital catalogues offer up a plethora of design features to speed up the process from browsing to buying. Here are ways you can provide an easy user experience;
Hold up, the digital design process doesn’t end there. It’s now time to track the performance of your digital catalogue. With more data, you gain greater insight and make better decisions when it comes to further design tweaks. Here’s how you can stay savvy with your statistics;
If you want to create a beautiful digital catalogue, then talk to the clever people at YUDU Publisher. We will find the right digital solution that will boost sales and send you rocketing up the SEO charts. You have great products; we have the digital know-how at our fingertips.Explore YUDU Publisher