We live in the age of the skim reader.
Whether it’s a customer browsing a product brochure on their phone, or a buyer scrolling through a service overview during their commute, attention spans are short — and competition for that attention is fierce.
For marketers still relying on static PDFs or traditional flipbooks, that presents a serious challenge. With no built-in navigation, limited mobile responsiveness, and no interactivity to hold the eye or direct the journey, these formats often lose readers fast.
The solution? Meet the skimmer on their terms — with digital brochures designed not just to inform, but to involve.
Interactive brochures don’t just look better — they perform better.
By adding interactive features, you turn passive consumption into active engagement. Readers are no longer just flicking through — they’re clicking, navigating, discovering, and responding. Each interaction becomes a point of interest, a moment of brand reinforcement, or even a step toward conversion.
And it works: Interactive content has consistently been shown to increase time-on-page, reduce bounce rates, and improve lead qualification. According to a report by Content Marketing Institute, interactive content generates twice the engagement as static content — and for good reason.
Here are some of the most effective interactive features that transform brochures into performance assets — all supported by the YUDU Publisher platform:
1. Tap-to-Navigate Menus
Allow readers to jump straight to what matters most to them. Whether it's a clickable table of contents or floating section links, this kind of navigation mirrors the usability of a website or app.
✅ YUDU Publisher supports click-to-navigate menus both in the toolbar and within the content itself, letting you guide readers intuitively through the brochure.
2. Pop-up Hotspots
Create hotspots on key products, features, or testimonials. These can open pop-ups with specifications, pricing, additional images, or even lead capture forms — all without leaving the page.
✅ Use YUDU’s overlay editor to add context-sensitive pop-ups that reduce clutter while enhancing clarity.
3. Embedded Video and Audio
Bring your content to life with demo videos, voiceovers, or behind-the-scenes footage. Video in particular is proven to improve engagement and understanding.
✅ YUDU supports rich media embeds across all devices, including in-app versions for offline playback.
4. Search Functionality
Let users search within the document — particularly useful for catalogues or brochures with technical detail.
✅ YUDU’s platform enables full-text search, making it easier for readers to find what they need quickly.
5. Mobile Responsiveness
An interactive experience only works if it’s accessible — and that means optimising for mobile users.
✅ Reflowable Mode, YUDU’s mobile-first presentation layer, ensures your brochure looks great and functions smoothly across all screen sizes.
By implementing interactivity into your digital brochures, you can expect tangible improvements in marketing performance:
In a world where readers skim and scroll, content that guides, engages, and responds is no longer optional — it’s essential.
With the YUDU Publisher platform, you’re not just publishing brochures. You’re building interactive, data-rich experiences that feel less like documents and more like branded microsites — designed to keep attention high and conversions flowing.
Ready to engage your audience more effectively?
Explore how YUDU Publisher can turn your next brochure into an interactive, sales-driving asset.