In the world of digital publishing, reach and impressions only go so far. For marketing and sales teams tasked with proving ROI, it’s not enough for a reader to browse your digital magazine, prospectus, or product catalogue - they need to act. That’s where embedded lead capture comes into play.
With YUDU Publisher, you can move beyond passive consumption and start transforming your digital publications into lead-generation engines.
As we head deeper into a post-cookie world, first-party data is taking centre stage. Marketers are shifting focus from vanity metrics like clicks and downloads to measurable engagement - capturing the identity and intent of their audience through direct interactions.
Whether you're publishing a retail catalogue, a B2B product brochure, or a university prospectus, lead capture allows you to:
In short, you stop guessing who’s interested—and start knowing.
YUDU Publisher includes native tools that make capturing leads directly from your digital content seamless.
These lead capture forms can be created and embedded into your publication editor, prompting readers to enter details such as name, email address, company, and preferences.
Use them for:
Smart strategy: Add a form to the third or fourth page of your publication—after the reader has already engaged but before attention fades.
Using the Overlay Editor, you can create pop-ups to present lead forms or opt-in prompts that appear contextually - for example:
Pop-ups can dramatically increase completion rates when timed and designed well.
You’re not limited to forms alone. Combine lead capture with calls-to-action (CTAs) and retargeting to drive even greater results.
The goal? Reduce friction. Meet the reader where they are. And offer the next logical step.
One of the greatest advantages of using YUDU Publisher is its flexibility - not just to capture data, but to feed it into your broader marketing and sales workflow.
Using our built-in forms, you can collect user-submitted data and export it as a CSV for easy import into tools like:
This is ideal for teams wanting to test campaigns or keep things simple.
For more advanced use cases, you can integrate third-party CRM or marketing automation forms directly into your publication in two ways:
If you're designing your publication with HTML content (rather than using a PDF as the base), you can directly embed your HubSpot or Marketo form as HTML. This allows for seamless inline form experiences with full tracking and automation behind the scenes.
If your publication starts as a PDF, no problem. Use the Overlay Editor to add a pop-up containing your third-party form via an HTML snippet. The form appears as a layer on top of the content, making it highly visible but not intrusive.
This means:
A key decision in lead capture strategy is how much content to gate. Too much friction too soon, and you risk bounce. Too little, and you lose the chance to convert.
Gated content works best when:
Ungated content is ideal for initial engagement - get them hooked, then present a form after a few interactions.
Below are just a couple of real world use cases for integrating lead capture forms into your digital publication with YUDU Publisher:
Digital publishing doesn’t stop at delivering content—it starts the conversation. With lead capture features built natively into YUDU Publisher, plus options to integrate third-party marketing tools, your publications can become powerful touchpoints in your sales funnel.
Contact us to learn more about how to implement lead capture strategies with YUDU Publisher.