Publishing a digital catalogue isn’t just about putting your print brochure online - it’s about creating an interactive, mobile-friendly, data-driven experience that drives results. With the right digital catalogue software platform, you can boost engagement, track performance, and even drive online sales directly from your publication.
But how do you choose the best digital catalogue provider for your business?
Whether you're launching your first digital product catalogue or looking to switch online catalogue platforms, here’s what to look for when choosing a catalogue publishing solution:
You want to be able to upload, publish, and manage catalogues without needing a developer. The best online catalogue platforms offer:
Ease of use = faster turnaround and less reliance on external teams.
Your digital catalogue should feel like part of your website and aligns to your branding. Choose a provider that give you the option to:
This maintains brand trust and provides a seamless user experience.
A top performing digital catalogue needs to deliver a great experience across all devices, accessible via web browser or an app. Look for platforms that deliver a mobile friendly experience via desktop, mobile and tablet which:
More than half of catalogue views now happen on mobile — so mobile optimisation is essential.
Your catalogue should do more than display products — it should sell them. Leading providers let you:
With the right interactive catalogue, you reduce friction from browsing to purchase. Giving your customers the ability to make purchases direct from your catalogue with ease.
Help customers find what they’re looking for. A strong digital catalogue software will include powerful search and navigation capabilities that include:
This boosts engagement and keeps users on the page longer.
The best digital catalogue platforms support your broader digital strategy. Look for tools like:
Publishing your digital catalogue is only half the story — you also need to promote and measure it.
Make sure your digital product catalogue is inclusive and delivers accessibility. Choose software that supports:
Accessible content reaches a wider audience and helps with legal compliance, especially in the UK and EU.
A catalogue that works offline can be a powerful sales tool at trade shows, in the field, or with international clients. Look for:
This expands your reach beyond the browser.
For businesses that manage multiple versions of catalogues — trade-only, pricing variations, embargoed launches — your provider should offer:
This ensures the right people see the right catalogue at the right time.
Finally, make sure you’re backed by a support team that understands your business goals. Top-tier digital catalogue providers offer:
Choosing the right catalogue publishing solution is about more than convenience — it’s about unlocking growth. With the right tools, your digital catalogue becomes a performance marketing asset: searchable, shoppable, trackable, and available 24/7 on any device.
If you're ready to create a digital catalogue that converts readers into customers, take the time to compare platforms, ask the right questions, and prioritise features that drive results.