As digital publishers, one of the greatest drivers of online magazine success is engagement. Engaged readers are happy readers, who are more likely to read on, return and subscribe to your digital magazine.
Leading publishers like the FT, Telegraph and LA Times use engagement to acquire new readers and drive increased revenue through digital subscriptions. At the core of reader engagement is great content, around this digital magazine publishing platforms provide features to build and enhance your core content.
In this post we explore some of the platform features - available in YUDU Publisher - you can use to drive increased levels of user engagement.
Depending on your digital magazine format, there are different ways to implement content hyperlinks:
Adding pop-ups in your digital magazine content introduces an interactive element you can use to capture attention and elevate engagement to all new levels. They are incredibly versatile and can include include virtually any content type of your choosing - video, images, animations, live tours, forms.
Used effectively, content pop-ups create unforgettable user experiences that bring readers back time and again, fostering loyal and deeply engaged subscribers.
When reading an interesting article, or finding a new product, your readers have the capacity to instantly share their discovery with friends, family, and followers. Not only does this amplify the reach of your magazine content, it allows your users to transform their reading experience into a social interaction.
Depending on the publishing platform you use, their are two ways to integrate social sharing functionality:
A digital magazine archive is also a great way to demonstrate value to new subscribers. You use it as a mechanism to differentiate from print subscriptions, or simply as a value add for all new customers. So, when signing up to a digital subscription, readers can get immediate access to the complete back catalogue of your magazine publications.
A digital magazine archive is a really powerful tool for nurturing new subscribers and converting them into highly engaged readers who recognise the value of your content. From here, it's a short step to them becoming life-long readers and advocates that bring in all new readers.
Adding multimedia content to your digital magazine will bring it to life. You introduce an entirely new dimension that offers subscribers a richer, more exciting and unique reading experience that is simply unrivalled by traditional print or static digital magazines.
Here are few ideas in which you can use multimedia content to drive engagement:
In this article, we have only started scratching the surface on how digital magazine publishing platforms can be used to increase reader engagement. Each of the platform features outlined in this post can be combined with countless content strategies to increase magazine engagement.
Stick with us to discover more in future.
Blog cover image by Brooke Lark on Unsplash