As competition for customer attention grows, marketers must find innovative ways to engage audiences and extend their reach. Delivering your digital catalogue as part of a dedicated app opens up powerful tools for re-engagement, with push notifications standing out as a key feature.
By integrating your digital catalogue into a mobile app built with YUDU Publisher’s platform, you not only enhance the customer experience but also unlock the ability to connect with your audience in real time, driving both engagement and conversions.
Let’s explore how app-based push notifications work, the benefits they offer, and how they can supercharge your digital catalogue campaigns.
Push notifications are short, attention-grabbing messages delivered directly to users’ devices via an app. Unlike emails or SMS, they bypass crowded inboxes, appearing instantly on a smartphone's lock screen or notification panel. Here's how the process works:
With YUDU Publisher, you can work with our team to develop a branded app for your digital catalogue, unlocking this functionality to better connect with your audience.
Delivering your digital catalogue through an app with push notifications transforms it into more than just a publication—it becomes a dynamic communication channel. Key benefits include:
Push notifications bypass traditional marketing channels like email or social media, delivering messages directly to users. This directness ensures your audience never misses an important update, such as a new catalogue release or a time-sensitive promotion.
Notifications enable you to re-engage users who might not have revisited your app otherwise. By prompting users to check out your latest updates, you keep your brand top of mind and drive repeat visits to your catalogue.
Compared to email open rates, push notifications boast significantly higher engagement rates. Their immediacy and brevity encourage quick action, whether it’s browsing a new collection or acting on a discount offer.
Frequent yet non-intrusive notifications create an ongoing dialogue with your customers increasing brand loyalty. When you consistently offer value—whether through exclusive offers or helpful reminders—your app becomes an essential tool in their purchasing journey.
YUDU Publisher enables your organisation to harness these benefits by creating a bespoke app that combines your digital catalogue with push notification capabilities, providing a powerful way to engage your audience.
App push notifications open up exciting opportunities for creative campaigns. Here are some ways you can use this feature to enhance your digital catalogue marketing:
With YUDU Publisher’s platform, these campaigns can be easily integrated into your app strategy. Our team can work with you to ensure your app’s push notifications are optimised for maximum impact.
By embedding your digital catalogue within a custom app and leveraging push notifications, you can create a direct, engaging, and highly effective communication channel. With YUDU Publisher, you gain the tools to transform your catalogue into an interactive, mobile-first experience that keeps customers engaged and drives measurable results.
Ready to explore the potential of push notifications for your digital catalogue? Contact the YUDU Publisher team today to start building your own bespoke app.