White Papers

YUDU regularly perform in-house analysis and research, mostly focusing on where educational, consumer and corporate publishing intersect with app technology and mobile devices. To read some of our white papers, simply click below.

2016: Emergency Communication Systems

Emergency Communication Systems: Key events and drivers of growth over the past 15 years explores how the previous decade and a half of terror and emergency events have shaped the Emergency Communication System, with particular attention paid to how mobile devices are shaping it in future. 

Securing Print Business in a Time of Transition: White Paper

Securing Print Business in a Time of Transition discusses how printers can use digital products as a complementary revenue stream, whilst also analyzing the increasing confidence of the print itself as it increasingly leverages its strengths in the digital age.

2014: The State of the Magazine Industry

This paper takes a look at the state of the magazine industry in 2014, analyzing where print sits and where digital sit, with a particular emphasis on different monetization models for both editioned and continuous content, analyzing first impressions of the relative success of each.

2016: The Future of Brick & Mortar

This white paper examines how, in an age of declining retail footfall traffic and with structural problems like high staff turnover, product knowledge and customer service training can help make physical retailers more profitable. We also look at some potentially innovative delivery methods for this training content.

Corporate Communications in the Mobile Age

Corporate communications methods are changing rapidly. Bring Your Own Device (BYOD) schemes and managed device schemes are reshaping the look of offices. How does this relate to mobile devices and how can you leverage it to improve employee engagement?

Mobile Strategies for Corporate Training

A must-read for any training provider, training manager or HR director. This handbook takes an in-depth look at the corporate training market, the various kinds of training and LMS technologies on offer, with emphasis on the huge impact mobile devices and apps are having in this sector.

How mobile devices are re-shaping e-commerce: White Paper

This white paper takes a closer look at how e-commerce has been affected by the rise of mobile devices like smartphones and tablets. It examines the future of the emerging concept of "m-commerce" and explores some ways in which retailers can exploit it.

Corporate Comms & Publishing: An overview

This paper takes a broad, macro look at how the corporate sector intersects with the publishing world, with a particular emphasis on the rise of so-called "enterprise apps". We look at the various ways in which enterprise applications on mobile devices are being employed to generate productivity, and assess their relative success.

2014: Digital Education White Paper

This paper takes a look at how mobile devices and software are reshaping classrooms with digital textbooks, from rich-text methods to native apps. We analyze some of the present and future functionality of these approaches and draw upon case studies of large educational publishers to analyze their success.