Apple's Newsstand for Publishers

Newsstand provides a single access point for digital magazines and newspapers on the iPad. It separates digital publications from other non-related apps and gives them a category in their own right. It acts as a container for all the users publications, centralises purchasing, subscriptions and delivery of magazines and newspapers. With Newsstand, the front cover from your most recent issue will always be the image seen by the user, meaning your title is constantly refreshed and always looks up to date.

The YUDU App Solution is compatible with Newsstand – contact us if you would like your title included on Newsstand.

Benefits to Your Readers

• It's now easier to find your magazine apps in the App Store, with a specific magazine and newspaper category.
• It streamlines the process of purchasing new editions, specifically subscriptions but also individual items.
• It provides an additional information channel, showing that a new edition is available by changing the app icon and by a badge both on the Newsstand icon itself and on the title within Newsstand.
• Where new editions exist for a subscription, Newsstand begins downloading them in the background automatically, so that the new edition could be already on the subscribers device, ready to read.

Benefits to You, the Publisher

• Newsstand makes it easier to successfully monetize your content. It will help to turn one-off buyers into repeat customers and subscribers with subscriptions support and indefinite renewal (until the reader cancels).
• Publishers can collect (and own) opt-in data from App users – current YUDU App statistics suggest that 42% of app users are happy to supply their date and recent Forrester research suggests 50% of App users opt in to supply data.
• The improved user experience increases reader satisfaction and engagement with your App and title.
• Improved visibility of your titles in the App Store helps to expand the available revenue stream with more potential sales.
• New editions will be more prominent so that your title will always appear up to date.

Make Sure Your Title is on Newsstand

New clients - Contact us if you would like to get your title on Newsstand.

Current App clients will need their Apps resubmitting and so contact your Account manager for more details.