YUDU Media Win Gold Medal Travel Account

 

Gold Medal Travel plc, one of the UK's leading independent travel companies, have appointed YUDU Media to create their first Digital Editions of all their printed brochures, in a bid to add value for their clients and keep abreast of the rapidly evolving digital environment.

YUDU Media, formerly Digital Alternatives, the UK's most popular provider of digital publications, was chosen for the job after eight companies pitched to win the prestigious account. Each company went through an extensive questionnaire and rigorous product review, after the Gold Medal Travel has been researching the industry for over three years to find the right partnership.

All six Gold Medal Holidays brochures are now available to view online at www.goldmedal.co.uk, with an option to save for offline viewing. The brochures have exceptional 3D page turning, live links, zoom and search features, as well as boasting video and audio on selected titles for a more engaging and informative reader experience.

Commenting on the appointment, Jamie Waterhouse, Marketing Manager at Gold Medal Travel said,

"YUDU Media were chosen for their first class software and exceptional service levels. We want to move with the times and always strive to offer our clients the best information tools available for their customers."

"We hope that the introduction of our digital brochures will allow our agents to increase circulation and in time, reduce the number of printed brochures required for a positive impact on the environment."

Digital Alternatives won two of the coveted World Travel Market Travel Mole awards in both 2003 and 2005 and have extensive experience in the travel market.

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