YUDU SmartCAT® to launch at ECMOD 2009

Award winning digital publisher and eCatalogue specialist, YUDU Media, is launching a dynamic eCatalogue management system which will allow catalogue companies to ensure that product hyperlinks, price and availability data are always kept live and up to date.

The new system, entitled YUDU SmartCAT®, provides a simple method for marketers to be confident that their eCommerce sites and eCatalogues are displaying the same data throughout the life of the catalogue. Pricing, stock availability, descriptions and other key data can be updated throughout the catalogue each day.

YUDU SmartCAT® will also allow catalogue marketers to offer a variety of swift product ordering options for the user:

• ‘Buy now' button or link taking the consumer to the item in question on the e-commerce website.
• An ‘add to list' button creating a shopping list to which items can be added and emailed - a hugely useful B2B feature.
• An ‘add to cart' button that adds items to a viewable shopping cart whilst also integrating with the eCommerce cart - allowing for quick and easy order transactions.

Digital Catalogues are produced in the multi-award winning YUDU format which is used by top names such as Tesco For Schools, Mothercare and Dabs.com and chosen for its high quality images and vector text for crisp reading at any level of magnification.

Catalogues can be cloned and re-jacketed for use by resellers or distributors in the supply chain. In addition, YUDU SmartCAT's ® intelligent management system will let marketers display different prices to different customers, the feature being of particular benefit for price promotions and discount codes.

Richard Stephenson, CEO of YUDU Media, says: "this is the most advanced e-Catalogue product pricing, stocking and ordering solution available anywhere in the world. The dynamic system allows marketers to manage their online catalogues quickly, something that has previously been unavailable."

Stephenson adds, "This is both a great B2C and B2B solution and beta testing has gone down a storm with some of the UK's leading catalogue brands. We are now delighted to be launching YUDU SmartCAT ® at ECMOD 2009."