YUDU Media launches email distribution and tracking service for digital editions

9 January 2008

YUDU Media, the UK’s leading provider of digital editions, today announces the launch of YUDU Mailing, an online service that allows companies to effectively manage their digital edition distribution and email campaigns. YUDU Mailing allows companies to track who has clicked on any particular link within their digital editions – an important step forward for digital content providers who wish to gain market intelligence for future email campaigns.

As well as advanced digital edition distribution, the new service allows marketers to plan, manage, send and track all of their email campaigns through one system allowing easy management and distribution of each communication. Creating and sending the HTML emails takes a few minutes and all results are displayed in simple, easy-to-understand formats.

YUDU Mailing is designed to collect data and make it possible to plan targeted promotional emails to individual groups within a subscriber database, helping to boost sales and build more direct and loyal relationships with customers. The information is also valuable to companies that want to measure the effectiveness of advertising in the digital editions or newsletters.

Customers simply fill in the form on the website to open a YUDU Mailing account and then they are sent an email with details on how to login when the account is set-up. A personal URL tag will also be issued that publishers can add to their digital editions to better track customer behaviour in the publication.

Richard Stephenson, Chairman, YUDU Media, says: “YUDU Mailing is great for targeted marketing as it gives you the email addresses of all the people who clicked on specific products within your digital edition but didn’t go on to buy them. You can then email that list of people again with a special promotion or discount to further encourage a purchase.”

For further information go to www.yudu.com/yudumailing  

About YUDU Media

YUDU Media is a privately held company with offices in London, Boston and Clitheroe, Lancs. YUDU Media is dedicated to bringing innovative solutions to the media industry to help companies grow and make money in the online world.