YUDU Media launches its "Dual Subscriptions System": The alternative route to the iPad market for publishers

Cambridge, Mass. – 3rd May 2011 - Digital publishing company YUDU Media today launches its new 'dual subscriptions' system; the first alternative subscription system compliant with Apple. The system enables magazine publishers to sell through their own publishing websites as well as through the App Store.

The Yudu technology is integrated into the back end of the publishers website. When a publication is sold and payment is taken through the website, the Yudu system recognises the purchase and allows the user to download the publication on to their Apple device through the App Store, in the same way as the publication had been purchased through the App Store.

The Yudu dual subscriptions system provides publishers an additional route to market that avoids the 30% commission payable to Apple. Instead, the publishers will be able to glean 100% of all revenue converted through their own marketing efforts and sales channels. (So long as the consumer is offered the subscription at the same prices or cheaper on the App Store) The dual subscription system has been recognised by Apple as a system that complies with all of its terms and conditions in the selling and downloading of publications through the App Store.

The alternative system allows publishers to continue to benefit from the vast reach that the Apple store has and the sales opportunities that come through being registered on the App Store. The sales opportunities through the App Store will not be affected by the alternative channel now available, however all sales through the App Store will continue to be charged at the 30% commission as outlined in Apple's terms and conditions.

Richard Stephenson, CEO of Yudu Media commented, "This is great news for magazine Publishers, providing them with a complementary sales channel to the App store and an opportunity to maintain 100% of sales revenue. For consumers, the system gives increased options in where to subsctribe which will further enhance the purchasing experience."

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