YUDU Media launch YUDU SmartCAT®, the smarter eCatalogue solution

Award winning digital publisher and eCatalogue specialist, YUDU Media, is launching a dynamic eCatalogue Management System that offers retailers the fastest and most accurate way of keeping their digital catalogues up to date.

Entitled YUDU SmartCAT®, the solution links product codes, descriptions and prices in real time ensuring that eCommerce sites and online catalogues are fully integrated and display the same data at all times.

YUDU SmartCAT® also allows catalogue marketers a variety of swift product ordering options for the user:

• Direct transfer to eCommerce website when clicking on eCatalogue product codes or images.
• Digital Order Form which can be completed and emailed to the retailer from inside the catalogue.
• Shopping Cart which fully integrates with the retailer's eCommerce website at checkout stage.

In addition, YUDU SmartCAT's® intelligent management system will let marketers display different prices to different customers, the feature being of particular benefit for price promotions and discount codes.

YUDU digital catalogues are used by leading brands including Tesco, Mothercare & Littlewoods and are chosen for their high quality images and vector text for crisp reading at any level of magnification. YUDU's eCatalogues can also be cloned and re-jacketed for use by resellers or distributors throughout the supply chain.

YUDU SmartCAT® will be launched at the UK's leading catalogue trade exhibition, ECMOD, on October 7th/8th 2009 in Earls Court, London.

Richard Stephenson, CEO of YUDU Media, says: "this is the quickest eCatalogue product pricing, stocking and ordering solution available anywhere in the world as it involves just a simple CSV file upload. The dynamic system allows marketers to fully integrate their eCatalogues with every other aspect of their marketing activity."

Stephenson adds, "This is both a great B2C and B2B solution and will be launched with some of the UK's most well-known catalogue brands already on board, which highlights the strength of our technology."