YUDU Media joins ABC ELECTRONIC Associate Subscriber Scheme

ABC ELECTRONIC announces today that YUDU Media, the digital edition publishing provider, has registered with them as an Associate Subscriber and will be working with ABC ELECTRONIC to support industry-agreed standards through the services they offer.

The ABC ELECTRONIC Associate Subscriber Scheme encourages and enables suppliers to the new media industry to demonstrate their support for industry-agreed standards, as set by JICWEBS (www.jicwebs.org).

Les Csonge, Sales and Marketing Director at YUDU Media comments:

"We believe independent and certified auditing is paramount for advertisers, agencies and publishers across all channels. We see our support of ABC ELECTRONIC as a further commitment to our magazine and newspaper clients who wish to produce digital only publications as opposed to our clients who are producing both print and digital titles."

"The accreditation of our on-demand YUDU Publishing platform will also enable new digital only publishers to benefit from independent auditing."

Richard Foan, Managing Director of ABC ELECTRONIC comments:

"We are delighted to welcome YUDU Media as an Associate Subscriber, demonstrating their support for independent verification, transparency and the industry standards for electronic media measurement delivered by ABC ELECTRONIC and JICWEBS."

The Associate Subscriber Scheme promotes and also encourages discussions between the subscriber and ABC ELECTRONIC, to ensure everyone is working towards the same goals, so providing added value to ABC ELECTRONIC's clients. Associate Subscribers can also participate in the ABC ELECTRONIC Internet Technical Group (ITG) meetings which are designed to ensure all clients and their suppliers can participate in developing and evolving the industry-agreed rules and methodologies.

About YUDU Media

YUDU Media is a privately held company with offices in London, Boston and Clitheroe, Lancs. YUDU Media is dedicated to bringing innovative solutions to the media industry to help companies grow and make money in the online world.

Their unique online, on-demand Self-Publishing solution, YUDU Publishing, offers a suite of digital edition products, Pro, Express and Freedom — catering to the needs of every company, publication and reader. The products are also available through the YUDU Media Bureau Service.

About ABC ELECTRONIC

ABC ELECTRONIC (www.abce.org.uk) was established in 1996 as the industry owned, tri-partite, not for profit organisation, which works on behalf of advertisers, media buyers and media owners to provide third party independent verification and certification for data related to electronic media (Internet, Email, SMS, Interactive TV, WAP, PDA and Streaming audio and video) in the UK and Ireland.

ABC ELECTRONIC's role is to manage standards for the industry through its work with JICWEBS*, and to provide credibility, comparability and transparency for electronic media. This gives advertisers the opportunity to maximise returns on marketing budgets by using ABC ELECTRONIC certified media and ensures that stakeholders (marketers, investors, media owners, media buyers, advertisers) can invest in electronic media with confidence and trust.

ABC ELECTRONIC serves the online media communities in the UK and Ireland, and is leading an international network setting global standards for electronic media. ABC ELECTRONIC delivers global measurement standards for local markets through its work as Chair of the IFABC web standards group. www.ifabc.org

*JICWEBS (The Joint Industry Committee for Web Standards in the UK and Ireland) is a body created by the UK and Ireland media industry. Its purpose is to ensure independent development and ownership of standards for measuring on a site centric, census basis audience reach, frequency and activity levels including the use and effectiveness of advertising on electronic media. www.jicwebs.org. ABC ELECTRONIC supports the work of JICWEBS by delivering audit and certification services for electronic media usage to these industry agreed standards.