Yudu and Pensord Bringing Benefits to Publishers

Jonathan Cornwell, Chief Operating Officer with Yudu Media, Pensord's strategic partner on Digital Editions, extols the virtues of offering publishers YUDU Pro Digital Editions alongside print.

"The choice to supply print customers a Digital Edition is increasingly seen as making good business sense and responding to market forces intelligently. Here's why:

1. Printers have the core ingredient for the production of a digital Edition – the PDF. Not only that, the printer has the perfect format and specifications to ensure quick and easy production.

2. The publisher has already entrusted their brand and printing of the magazine to the printer. Key commercial relationships and account management were already in place, so was billing and support.

3. A single point of contact for efficient print and digital production is an attractive proposition for publishers.

"Instead of threatening print revenues, Digital Editions can now sit comfortably in a printer's portfolio of products and services and can be positioned as offering significant value to publishers. Here are some of the main advantages that Yudu and Pensord have identified:

• Digital Editions offer significant potential for publishers to build a title's brand – offering links to a title's website and specific products and services offered by the brand.
• Increase advertising revenue and sell products direct from the page - adding value to the package offered to advertisers
• Control print and distribution costs more carefully – regular readers of print catalogues can for example continue to receive the print and digital versions, whereas those who purchase less regularly can be e-mailed the digital edition.
• Enhance the reader's experience with rich interactive media.
• Build a segmented database of readers from the Digital Edition.
• Monetise back issues – offering extra value with archive search using Digital Editions
• Widen and deepen circulation – provide more opportunities for readers to access content where and when they choose
• Use this range of benefits to drive print sales of titles

"These are all opportunities to add to the bottom line and build, not undermine, the long-term health and prosperity of the printed title."

Yudu Media CEO and Chairman Richard Stephenson said: "We have a terrific collaboration with Pensord, a printer with a visionary approach to the publishing industry, that marries the technologies and knowledge of print and digital, coming together to create a new offering for publishers that can only enhance their business."