Liverpool FC Scores Innovative Marketing Points with YUDU Merchandise e-Catalogue

Liverpool Football Club have launched their first eCatalogue for the Spring/Summer 2009 range with YUDU Pro technology. Produced by YUDU Partner, EBS Digital Media, who specialise in producing creative and rich multimedia e-publications with YUDU's leading digital catalogue technology, the e-catalogue is now available on the official Liverpool FC website.

The official merchandise e-catalogue allows users to browse seamlessly through the entire collection, where they are one click away from purchasing the goods directly from the online store, making it easier for Liverpool fans all over the world to browse and purchase the goods online.

The e-catalogue promotes the new Spring/Summer range for men, women and children as well as accessories, souvenirs and personalised Liverpool kits. Fans can zoom in on large images of their footballing heroes wearing the items, pass it around to their friends on email, and save it to their desktops for offline viewing.

The multi-award winning YUDU Pro technology allows Liverpool FC to measure the effectiveness of the e-catalogue via unique tracking codes that measure sales generated directly from the e-catalogue, a feature proving successful with many catalogue suppliers wishing to sell straight out of the digital publication. The technology also allows EBS Digital Media to keep the e-catalogue constantly updated with stock availability and changing product information.

"We're thrilled that Liverpool FC have chosen YUDU Pro technology and the services of our partners EBS Digital Media to launch their first e-catalogue" said YUDU CEO and Chairman, Richard Stephenson. "Fans from all over the world can now browse the entire merchandise collection with ease, in an exciting and interactive new format that fits well with the club's professional and forward thinking image."

The launch of the LFC e-catalogue comes at a time of high growth for YUDU, as they win numerous large e-catalogue accounts, after the launch of the free ePublishing Library that lets users promote their eCatalogues and other online publications for free.