The Word... and how to find it

DESCRIPTION FROM THE PUBLISHER

Anyone can write effectively. Anyone can write creatively. They just need to be shown how. For too long, clear, effective English has been seen as the preserve of journalists and other professional communicators. Great slogans and creative writing have been confined to advertising copywriters, headline writers, novelists, and speech writers. We need to change all that. No longer should good writing be exclusive to the “creatives” in an organisation. Today, no organisation can afford for that to be the case. Many more staff are now called upon to communicate in writing with customers and colleagues – via websites, intranets, magazines, newsletters, reports, letters and e-mails. Many of them struggle, because they haven’t been taught how to write effectively and creatively. But anyone can learn – just as headline writers, advertising copywriters, novelists and speechwriters did. This book shows you how.

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