Navel Marketing

DESCRIPTION FROM THE PUBLISHER

In a business, navel-gazing is critical if you are to develop an organization that is “buzz-worthy”. Too often, companies try to solve problems by launching a new ad campaign (i.e. putting lipstick on the pig”). True marketing means looking inward to develop a company worth talking about. Then you can more effectively spread your message. Navel Marketing works with companies to develop and implement the inner tools (a cause, employee evangelists, a positioning statement, etc.) that lead to the marketing tactics. We then help you implement word-of-mouth marketing tools that help you spread the message.

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