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Business Model

YUDU Education has been developed with publishers, instutitutions and students in mind. As a publisher you can:

• Analyse your own reader data to help influence your strategy
• Build a new marketing channel whereby you can send push notifications to readers when new titles are published.
• Respond to the needs of students/teachers. Whichever device they have, they'll be able to access your content easily.

The YUDU system allows you to create your own online bookstore. The main advantages of this method are:

• Build a new marketing channel whereby you can send push notifications to readers when new titles are published.
• You sell directly to the end user, and aren't bound by paying commission to an aggregator.

Analyse your own reader data to help influence your strategy
Data can be accessed for every page in every book you publish. You can learn which pages are most popular, how readers access the information, and in which order they read the chapters. You can expend this information with a simple opt-in survey for further communication and information from your customers.

Build a new marketing channel whereby you can send push notifications to readers when new titles are publised
Students store downloaded titles within a 'container app' on their chosen device. This app can be used to send push notifications to readers, as new titles are published. Some of our clients host both free and paid for content within the container app, resulting in the students accessing the app, and viewing the range of titles more frequently.

Respond to the needs of students/teachers. Whichever device they want to use, they'll be able to access your content
Your Website can be set up so that at point-of-purchase the student/institution chooses the device that they would like the titles to be delivered to. Combinations can be chosen, and bundling with print books can be enabled. An example of how this might look can be found on the Folens Website here.

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