Sell collections of books within multi-book apps on Google Play.
The YUDU container app solution enables book publishers to sell collections of multiple books within an app in the Google Play store. Collections could include books based on interests, categories or authors, for example. Once YUDU has created the branded app and it is live in the App Store, book publishers can use the YUDU cloud-publishing platform to create and send each book directly into the app on users' devices. Users are notified as new content appears in the app.
We have a tried and tested approach and experience with many apps live in the Google Play store. We know how to guide new apps through the approval process, avoiding the common pitfalls for rejection and can get you live in the App Store in as little as 3 weeks.
YUDU is one of the few publishing systems that can generate a real ROI. Because we have simple production workflows, you can produce your YUDU editions with a low staff overhead from a single interface. With in-app purchases, app subscriptions, sponsorship and advertising, ROI for most customers is between 3 and 12 months.
We believe the future of publishing lies in knowing and communicating to your readers and customers. Multi-book or container apps essentially help you to build communities of users who have downloaded the apps, who you can then market to via the container app (which essentially acts as a new marketing channel), cross sell other titles or encourage print book sales. YUDU container apps have built in data collection systems that help you understand your customers. You can now communicate directly with the rapidly expanding installed base.
Multi-book apps enable publishers to retain the original layout of their beautifully illustrated books and so the quality of content remains second to none. The YUDU editing tools enable enhancements with video and audio and dynamic layers, in order to create a more engaging and entertaining reading experience.