Digital Delivery of Consumer Magazines

Reader's Digest, IPC, Time Warner, Bauer Media and Origin Publishing are just some of the publishing companies that have adopted the YUDU cloud publishing platform for web editions or container apps for tablets and smartphones. Sophisticated subscription management also allows publishers many options including an ability to bundle digital and print editions. Publishers have chosen the YUDU system for nearly 150 apps since the iPad was launched.

Return on investment (ROI): The YUDU platform was designed to allow rapid production of digital interactive magazines without the need to recruit specialist staff. 24/7 tracking stats allow publishers to measure reader behaviour, manage subscriptions and create multiple revenue channels. Payback is typically from 3 to 9 months.

Advertising opportunities in apps: Customers make an affirmative declaration of interest in your title by installing your container app. This highly targeted group of readers is of strong interest to sponsors and advertisers. All our magazine solutions allow for multiple advertiser and sponsorship options.

Cloud publishing with no IT investment: The YUDU cloud publishing platform is accessed 24/7 by the publisher's staff and designed for maximum resilience with mirrored processes and some of the fastest processors available today. Capacity is currently 2,500 publications per day and increased to suit demand. There is no hardware investment required for publishers and linking to existing architecture can be completed within hours. Delivery of digital magazines is through our global content delivery network (CDN).

Training is conducted on site or through weekly webinars. For any difficult issues that may arise,live chat support is provided 24 hours a day, 6 days a week. The YUDU tools are intuitive and allow the simple insertion of additional content such as video, animation or audio. Typically a publisher will be creating live editions in less than a few hours.

Data and statistics: At the heart of all things digital is data. The YUDU publishing system has built-in data capture systems on both web and app formats. The YUDU policy dictates that the publisher owns the data and it is available for download at any time. In addition to the comprehensive YUDU reader behaviour stats, the YUDU system also allows for the insertion of Google Analytics code for web editions.

Subscriptions: The YUDU platform provides the publisher with multiple subscription management options. Subscriptions can be sold for web editions, for the iPad and iPhone either through the reader's iTunes account, or via our dual subscription system from the publisher or third party websites. Bundled digital and print subscriptions sweeten a subscription offer and retain the subscriber on renewal. The publisher controls access to content across all of the YUDU formats through our Digital Rights Management (DRM) system. The publisher owns all the subscriber data and can manage subscribers though our API or through CSV files.