As the leading online retailer in the UK, a core part of Shop Direct's e-commerce strategy, is to transform its print catalogues into compelling digital versions, using YUDU Media as its digital partner. YUDU currently produce web editions for its range of brand catalogues as well as apps for iOS platforms.
Shop Direct publishes its seasonal catalogues directly into these apps as well as embedding the catalogues directly onto its various websites - YUDU are able to publish each catalogue within a matter of days, bringing products quickly to market. This has lead to significantly increased engagement rates and visitor dwell times, generating levels of ROI which have exceeded all expectations. Visibility has also been high with many of the catalogues appearing in the Top Ten app categories for many weeks and months, further enhancing sales.
YUDU Media's digital catalogues are state-of-the-art publications that visually capture the essence of Shop Direct's brands and product ranges, be it fashion, jewellery, accessories or homeware. With an emphasis on creating a digital ‘shop window', the digital catalogues also interact seamlessly with Shop Direct's online checkout systems, allowing customers to effortlessly purchase products.
Shop Direct's digital catalogues on web, tablet and iPhone have created powerful new channels and revenue streams. Soon to be rolled out across Android platforms, many of the catalogues have become Britain's best performing digital catalogues.
Click on the video below to hear Jonathan Hudson from Shop Direct Group talk more about his company's digital catalogues.