YUDU SmartCAT - The Smart eCatalogue for Trade and Retail

YUDU's award-winning SmartCAT digital catalogue solution is a simple way to produce and manage your catalogue on both the web and tablet. We work with many retail customers such as Lands' End, Jockey, Littlewoods and Very.co.uk, as well as trade customers such as Mansel, JCB and Original Parts Group.

When you have uploaded your digital assets to the YUDU cloud publishing platform, you can edit them using our online tools. You are able to easily update prices and other product information using a single CSV file and directly link product codes to your website. Items can also be linked to your shopping cart. Our SmartCAT solution also has an in-built shopping cart that can be linked to the catalogue and the contents sent for fulfilment. This provides a fully integrated dynamic and consistent experience across your delivery platforms.

Consumers of our SmartCAT digital catalogues become engaged in a similar way to the traditional catalogue reading experience. The average number of page views and dwell time increases and our customers find that the average order values and ROI increase as a result.

Sales reference tool: Your catalogues can be used as a simple sales reference tool for your sales teams when speaking to customers, or could also be used by onsite service engineers to order relevant parts from the service centre or email relevant information to customers. The tablet, web and mobile solutions have a search facility that makes finding relevant information a simple and rapid exercise.

Return on investment: Consumers of our SmartCAT digital catalogues become engaged in a similar way to the traditional catalogue reading experience. The average number of page views and dwell time increases and our customers find that the average order values and ROI increase as a result. Many of our customers see a significant ROI in 3 to 6 months.

Reduced costs: Our customers also find that YUDU digital catalogues provide a genuine way of reducing print and postage costs as the need for producing interim catalogues and their associated costs is negated. You can easily link online price promotions to the tablet and web editions by adding an updated CSV pricing file and republishing the catalogue without the need for any redesign or restructuring.