AMT are perhaps the best known training companies in the financial services space. How did YUDU help leverage their offering to major institutions?
AMT are global experts in financial training, supporting their clients by delivering tailored learning and equipping employees with the skills and tools they require for success across financial markets and related sectors. They partner with organizations of all sizes around the world, from the top 10 investment banks and largest private equity firms to boutique consultancies.
Each year AMT teaches thousands of finance professionals at various stages in their careers. One of their most popular learning resources is a series of publications called “Crunch The Numbers”. Developed using the wealth of experience from AMT’s instructor team, they are highly regarded as must-have reference books for key financial topics.
“Crunch The Numbers” were designed to be convenient and easy to access, resulting in the A5 physical format. However, despite their size it was still awkward to carry the whole series with you at all times. It also meant shipping books around the world at a cost to both parties.
"It was a pleasure working with YUDU's technical team when designing our application. Our questions werre answered quickly and comprehensively”
- R Smith, Marketing Manager
AMT have invested heavily in a blended learning approach, utilizing technology to enhance all aspects of their training. It was time to bring this same approach to the publications. AMT required a reliable service that would enable customers to purchase content directly on a number of platforms, whilst allowing users to personalize their learning materials.
With YUDU’s support, AMT were able to design a beautiful and easy to use application. AMT’s customers can download the app, make a purchase and start reading within minutes. Critically, professionals can make notes and highlight specific content within the books, which are then synchronized across their devices. The ability to do so supports the blended learning approach and allows readers to easily access their personalized learning materials at any time, from any device.
It was also essential that the current book files could be adapted easily from print to digital. YUDU’s Publisher enabled AMT to do just that. Uploading files is quick and painless, along with rolling out updated content.
Due to the success of partnering with YUDU, AMT are planning to bring more publications to the platform and further explore the integrated media capabilities it can offer.
To see how YUDU can help you put mobile and blended learning at the forefront of your training, click here