Many blue chip companies use the YUDU web and tablet solution to publish their content in digital form. These include: Virgin Holidays, Cunard, Honeywell, Royal Bank of Scotland and Cap Gemini.
Your marketing department, your agency or a YUDU partner can produce beautiful and engaging brochures that can be enhanced to carry video and much more. The YUDU tools are simple and intuitive to use and as they are cloud based there is no IT or software required. For selected clients YUDU can provide this conversion service.
Return on Investment: Brochures are free so ROI is all about reducing print and distribution cost, which is dramatic. More importantly, by showcasing your product or company using a YUDU brochure you can reach audiences all over the globe for little extra cost.
The YUDU system will allow you to produce for the web or deliver your brochures into container apps that are branded to suit you. You can keep them updated and push new brochures to all those users who have the app installed. Great push marketing is now here with the Apple tablets.
The digital content can be easily integrated in to your existing customer intelligence systems or be used to stimulate calls to action that can generate new enquiries and tangible new business that can be tracked.
Data Collection: Data is an important element in any customer engagement process and the YUDU tools can be used to capture customer information. The YUDU digital publications can be used to help segment your database through intelligent content creation and delivery. Over 38% of digital brochure users opt-in to provide their data without any additional incentives and some of our customers have built segmented databases with tens of thousands of users in as little as 3 months.
The YUDU statistics system is accessible online and you are able to use this to identify customer usage patterns. You can export the information as a CSV file.
Security: Brochures can also be delivered according to different access levels as identified in our Digital Rights Management (DRM) system which covers all platforms. You can decide who is able to obtain access to your content.